Violation of Academic integrity has become one of the major problems in education today. Academic Integrity is an ethical practice that means students are achieving academic success fairly. It suggests that all grades that are achieved are earned honestly. Cheating is one of the most common ways to disobey academic integrity. Statistics exist on various facets of cheating in high schools, colleges and universities and thus violating the academic integrity. The current study is conducted in United Arab Emirates - UAE to check the prevalence of academic integrity (cheating) among the students pursuing undergraduate and postgraduate courses in various universities in UAE. Questionnaire is used to collect the data for the current research. It is divided into three sections. Section A is used to get the demographic information of students. Section B is used to check the attitude of university students towards cheating. Section C consists of questions to find out the factor which influences the student to do cheating in exam. The survey instrument is distributed to 300 students with the approximate returns of 80%. The data is analyzed using SPSS 20 and AMOS 21 to analyze the factors and other results of the study. The results shows that high job position, higher grades, less time to study, cheated in past, difficult course material, cheating environment are factors that encourage students to do cheating. This research is step towards finding the factors that force or motivates the students to do cheating. The current study further helps the management of universities and colleges to formulate the policies. It also gives insights to faculties to formulate strategies that will demotivate the students against cheating. The current research is an attempt to provide insights that can be used to develop a set of academic and administrative strategies to manage academic integrity effectively and efficiently.