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ZENODO
Article . 2023
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2023
License: CC BY
Data sources: Datacite
ZENODO
Article . 2023
License: CC BY
Data sources: Datacite
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Impact of AI on E-commerce Revenue Growth

Authors: Alok Reddy Jakkula;

Impact of AI on E-commerce Revenue Growth

Abstract

This paper examines the transformative impact of artificial intelligence (AI) technologies on revenue growth within the e-commerce industry. By integrating AI in predictive analytics, personalized recommendations, and process automation, e-commerce platforms have significantly enhanced key revenue metrics such as transaction volumes, average order values, and customer lifetime value. The study adopts both quantitative and qualitative research methods, including regression analysis of transaction data and interviews with industry experts. The findings underscore the pivotal role of AI in driving revenue by improving customer engagement and operational efficiencies. This research offers valuable insights for e-commerce entities aiming to leverage AI for economic advantage.

Keywords

predictive analytics, diffusion of innovation theory, revenue growth, operational efficiency, machine learning, technology acceptance model, personalized recommendations, e-commerce, customer retention, regression analysis

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green