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ZENODO
Journal . 2024
License: CC BY
Data sources: ZENODO
ZENODO
Journal . 2024
License: CC BY
Data sources: Datacite
ZENODO
Journal . 2024
License: CC BY
Data sources: Datacite
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Research on the Perception and Evaluation of Chinese Culture Dissemination in Thailand: An Analysis Based on Literature Review and Questionnaire Survey

Authors: Tang, Xuyang; Hou, Yingzhong;

Research on the Perception and Evaluation of Chinese Culture Dissemination in Thailand: An Analysis Based on Literature Review and Questionnaire Survey

Abstract

This study investigates the perception and evaluation of Chinese culture dissemination in Thailand based on a comprehensive analysis of questionnaire survey data and literature review. The research reveals that Thai people generally have a strong interest in Chinese culture, with traditional festivals, film and television, and arts being the most appealing aspects. However, their in-depth understanding of Chinese culture remains insufficient. The study identifies cultural differences and language barriers as key factors hindering the effectiveness of cultural communication. To enhance the international influence of Chinese culture and deepen people-to-people exchanges between China and Thailand, the study proposes a series of countermeasures, including innovating communication concepts, means, and channels; constructing a grand cultural communication pattern; adhering to the principle of "seeking common ground while reserving differences"; and optimizing the discourse system and methods of cultural dissemination. The findings provide valuable insights for promoting cultural exchanges and mutual learning between China and Thailand, and contribute to the building of a community of shared future for mankind.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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