Abstract: The study looks at the many aspects that lead to Turkish consumers' reluctance to embrace electric cars (EVs). Using a mixed-method approach that includes both qualitative data and quantitative surveys, the research reveals a range of hurdles, from psychological and infrastructural to technical and economic. Information was acquired from a broad group of prospective automobile purchasers in different parts of Turkey. The results show that substantial opposition still exists in spite of rising environmental consciousness and government incentives. The high initial cost of EVs, the lack of a suitable infrastructure for charging them, worries about battery life and maintenance, and a predilection for traditional internal combustion engine cars are some of the key barriers. The purpose of this study is to offer practical advice to manufacturers, politicians, and other interested parties so they may plan ahead and successfully promote the adoption of electric vehicles in Turkey. Keywords: Innovation, Turkey, EV, Consumer, Resistance. Title: FACTORS AFFECTING CONSUMER RESISTANCE TO INNOVATION IN ELECTRIC CAR INDUSTRY IN TURKEY Author: Sayed Mudassir Sayeed, Assist. Prof. Dr. MURAT UNANOĞLU International Journal of Social Science and Humanities Research ISSN 2348-3156 (Print), ISSN 2348-3164 (online) Vol. 12, Issue 3, July 2024 - September 2024 Page No: 81-86 Research Publish Journals Website: www.researchpublish.com Published Date: 18-July-2024 DOI: https://doi.org/10.5281/zenodo.12773722 Paper Download Link (Source) https://www.researchpublish.com/papers/factors-affecting-consumer-resistance-to-innovation-in-electric-car-industry-in-turkey