This research aims to analyze the influence of innovation and creativity, campus environment, and social media on students' entrepreneurial interest. The method used was quantitative with a sample of 54 students. The research results show that the three variables, namely Innovation and creativity (X1), campus environment (X2), and social media (X3) have a significant simultaneous and partial influence on interest in entrepreneurship, with the t-count value for X1 being 65,160, X2 is 5.293, and The coefficient of determination (R2) shows that 99.6% of the variables Innovation and Creativity, Campus Environment and Social Media influence entrepreneurial interest and 0.4% are influenced by other variables such as Family Environment, Community Environment, Social Environment, Education Level, personality and others.