This study is about to explore Kuntowijoyo's novel Market. The study of the novel Market is done by using two approaches or theories at once, namely structural and pragmatic. Structural theory is used to solve the problem of how structural elements support the meaning of novels, and pragmatic theory is used as a guide to describe values or purposes that benefit the reader. And the result is that structurally Market novels display a social theme and the presence of the theme is supported by incidents of social incapacity. The incidence of social incapacity itself occurs because of decadent social and moral behavior. The emergence of moral and social decadence is the embodiment of human clenchedness in the condition of culture. In order to overcome the problem of non-establishment it is necessary established human figure. Therefore, the display of the figure of "Java man", the man who understands the teachings and philosophy of Javanese life, feels right because, conventionally, Javanese philosophy tends to lead people to develop the concept of "establishment". Contextually, through the novel Market the author tries to raise the general issue of humanity and society so that receptively the reader gained a meaningful meaning for life. On the other hand, pragmatically many market novels reveal messages, messages and teachings relating to social, moral, political, economic, cultural and educational aspects. However, of all these aspects the most dominant is the social and moral aspects.