Abstract As labour demographics continue to change, particularly concerning Generation Y, human resources professionals are faced with an unusual task. Millennials, often known as Generation Y (Gen Y), were born between 1979 and 2002. Human resources professionals must improve their social networking site-based recruitment techniques because there are 53.5 million Gen Y workers in the labour force today. From the perspective of human resources recruiters, this research study carefully investigates the challenge of luring Gen Y in proportionate numbers to the labour force in a two-year college system in the Odisha Region. Young experts are a significant element of Generation Y, and numerous studies have examined their viewpoints, attitudes, beliefs, etc. This essay compares the significance of career and life values to friends from various B-schools with comparable backgrounds and the same age. Between December 2021 and May 2022, 250 B-school students from two different study programmes at the same Faculty completed a life value inventory to test the hypotheses. The data were then analyzed using SPSS statistical software. Only a portion of the expectations for various values in life and at work was met. The results are discussed within the context of strategic leadership and stakeholder involvement requirements. Keywords: Motivation, Generation Y, E-Recruitment, B-school