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Efficient and effective Dissemination, Exploitation, and Communication (DEC) will be essential in helping to achieve FEAST’s strategic objectives. FEAST is designed to create a paradigm shift towards food systems that are fairer, healthier, and more environmentally friendly for all actors, particularly vulnerable populations. Our pathway to impact will begin by working through a Multi Actor Approach (MAA) to leverage the results and outputs from FEAST to ensure broad-scale strategic dissemination of the project’s findings and key messages, enabling their uptake and integration in future strategies and practices developed by local, regional and national governments, and simultaneously engaging the general public (e.g. consumers, citizens, etc.), production/supply side actors and young professionals in the implementation of such strategies - thus inspiring each target group to move upwards in the engagement pyramid, and further exploiting FEAST’s potential to build capacity. This document is the first version of the FEAST DEC strategy. The aim is to use evidence-based and state of the art practices to leverage our outputs to efficiently and effectively engage and empower all food system actors and stakeholders to support the transition to healthier and more sustainable dietary behaviour. The DEC activities will be developed leveraging the full spectrum of knowledge and skills inherent within the FEAST consortium, including partners’ knowledge on cultural differences and norms for European citizens and especially vulnerable groups. In addition to using guidelines for communicating EU Research & Innovation projects, FEAST will create targeted messaging approaches to ensure the messages resonate with the intended audiences, in inclusive ways, and can empower and support them to transition to healthier and more sustainable dietary behaviour. More information can be accessed at www.feast2030.eu
Other funding acknowledgements: Swiss State Secretariat for Education, Research and Innovation (SERI) under contract number 22.00156.
FEAST, Communication, Dissemination, Exploitation, Horizon Europe project
FEAST, Communication, Dissemination, Exploitation, Horizon Europe project
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