Education institutions, including National University Baliwag (NUB), face a big difficulty from the phenomenon known as "shiftees," or students who change their declared major or program during their academic career. The many factors impacting the rate of shiftees among NUB students will be investigated in this study. Demographic factors including gender, course, and year level are examined in this study to look for any associations with changing trends. It investigates how accessibility and the caliber of academic advice affect students' choices to change their majors. Preliminary data suggest a notable correlation between students' initial program choice and the likelihood of shifting, shedding light on the importance of informed decision-making during the enrollment process. Insights from student interviews and surveys aim to uncover deeper motivations behind shifting behaviors. Themes such as career aspirations, family expectations, peer influence, and perceptions of program prestige emerge as significant factors influencing students' decisions to switch majors. Understanding these underlying motivations can inform targeted interventions, such as improved career counselling services or tailored academic support, to mitigate the rate of shiftees at NUB. It will contribute to the development of proactive strategies for NUB and similar institutions to enhance student engagement, academic success, and program completion rates by addressing the root causes of shifting behaviors. By bridging the gap between student needs and institutional support, NUB can foster a more conducive learning environment for its diverse student body.