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A Relationship Between Expectation (Before) And Satisfaction (After) Receiving Services Of Thai Consumers From Domestic Low-Cost Airlines

Authors: Sittichai Charoensettasilp; Chong Wu;

A Relationship Between Expectation (Before) And Satisfaction (After) Receiving Services Of Thai Consumers From Domestic Low-Cost Airlines

Abstract

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This study employs sampling of 400 Thai people who live in Bangkok and have used air transportation to travel. A random convenience sampling technique is used to collect data. The results found that at 0.05 significance level the differences of means of Thai consumers’ expectations (before) and satisfaction (after) receiving services in the service marketing mix, the results of all aspects are different both in general and for each aspect of the service marketing mix. Average levels of expectations before receiving services are higher than satisfaction after receiving services in all aspects, as well. When analyzing further to the correlation between average means, the means of expectations before receiving services are higher than those of satisfaction after receiving services in general. As in all aspects of the service marketing mix, any aspect that has a big difference between expectations before receiving services and satisfaction after receiving services has low correlation.

Keywords

Satisfaction After Receiving Services, Relationship, Thai Consumers., Domestic Low-Cost Airlines, Expectation Before Receiving Services

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selected citations
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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