The purpose of the article is to justify that cultural identification is a process of unity (identification) of a person with cultural ideals, historically developed in the national culture of the state (country) on the basis of spiritual values, preserved and transmitted to descendants by the spiritual teacher as a national treasure. Such a fundamental concept of the moral renewal of the Kazakh people at the turn of the 19th-20th centuries was the teaching of Abai “Be a human!”. This concept aries from a person’s need for comprehension, awareness of his spiritual connection with the world for self-realization. Everyone needs it, since not a single person can do without ideas and ideas that express his attitude to his environment to himself. The article substantiates the idea that the moral concept of Abai “Be a human!” there is an expression of extremely general grounds for self-identification and aims at the fundamental characteristic of human being. Abai, at the crossroads of East and West cultures, at the same time perceived their spiritual and moral values. However, he was not only the interpreter (adapter) of these cultures: on their basis he developed a different synthetic image of the world and the presence of man in it. If in the West the thesis “change of the world” dominated, and in the East – the knowledge of oneself as part of nature, then Abai formed the imperative “Be (become) a human (man)!” as a philocophical concept. The greatness of the phenomenal genius of Abai was expressed in the fact that in his socio-philosophical lyrics, contrary to all the “abominations of being” and the tragedy of fate, he raised the stamina of the human spirit to an unprecedented height, implanted the hope of a better life in the minds of his contemporaries.