Abstract: Lately (2010-2022) lots of studies have been conducted to understand the relationship between CSR & brand loyalty as there is growing interest in this area from academia & researchers. This study reviews the research published in the domain of CSR & brand loyalty. A total of 79 selected papers, published from 1982 to 2022, were synthesized to study major findings, identify key constructs, research methods, theories discussed in this domain. Based on the extensive review, an integrative framework is proposed to examine the relationship between CSR & brand loyalty. Most studies conducted earlier investigated considered at most one or two variables, whereas the framework proposed in this paper provides a comparatively holistic picture of how CSR impacts brand loyalty. This research will further the understanding of CSR & its effect on consumer purchase intent & loyalty providing the scope for future studies in this area Keywords: Brand Loyalty, Purchase behavior, Purchase intent, Corporate social responsibility, CSR JEL Classification Number: M30, M31