In a context driven by globalization and the advent of new technologies, a new vocabulary has emerged in recent years of which knowledge management and monitoring are part. If for a long time these concepts remained the preserve of companies, it is important to note that today education is a field where its stakeholders perhaps have the most to gain from its activities. The university academic system, however, struggles to offer students the full range of pragmatic skills essential to the operational implementation of these disciplines in a professional environment. This study aims to demonstrate how the introduction of economic intelligence will allow a higher education institution to prepare its structures and human resources with a view to proactively providing effective and efficient responses to challenges identified above, while gaining competitive advantages for the institution from this action.