The article addresses metaliterary experiences of reading and creation in Brazilian editorial production for children, both by national and international writers, with the picturebook serving as the primary genre. It analyses the books Alice no telhado by Nelson Cruz (Edições SM, 2011), Pinóquio: o livro das pequenas verdades by Alexandre Rampazo (Boitatá, 2019), and Robinson by Peter Sís (Companhia das Letrinhas, 2019), using the concepts of metaliterary experiences (Bértolo, 2014) and picturebook (Sipe, 1998; Van Der Linden, 2011; Nikolajeva e Scott, 2011). It concludes that metaliterary experiences serve as an invitation to read and reflect about books and literature as a cultural heritage that is expanded and reinvented over time and space, both individually and collectively.