Background and aims – The hypothesis of ecological niche conservatism postulates that closely related species share ecologically similar environments; that is, they tend to maintain the characteristics of their fundamental niche over time. The objective of this study is to evaluate the similarity and equivalence of the ecological niches among species of the genus Zaluzania (Asteraceae), characteristic of the Mexican arid and semi-arid regions, to infer their potential niche conservatism. Methods – Based on critically reviewed herbarium occurrence data, potential distribution models for eight species of Zaluzania were generated using the Maxent algorithm. The overlap between potential distribution areas was then evaluated using equivalence and ecological niche parameters implemented in the ENMTools software; for this we quantified the degree of overlap and similarity between the niches using the equivalence (D) and similarity (I) parameters.Key results – The resulting models show that species display areas of high suitability along the Mexican dry regions, as well as overlapping heterogeneous values. All models showed high AUC (Area Under the Curve) values (> 0.8). The D and I values between each pair of species showed low values of overlap.Conclusions – Each species of the genus shows a fundamental niche distinct from their sister species. The genus thus offers an example of niche divergence among species, with each one adapting to different environmental pressures. Our results do not support the hypothesis of niche conservatism in the genus, suggesting that the species evolved in divergent environments.