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The influence of prosody on politicians’ credibility

Authors: Emma Rodero; Lluís Mas; María Blanco;

The influence of prosody on politicians’ credibility

Abstract

Prosody is an important feature in communication, and the way a speaker uses the various elements of prosody in public speaking may affect listeners’ perceptions and thus the speaker's credibility. This paper explores this topic in relation to speeches made in English by three politicians representing their countries’ 2020 Olympic bids at the 125th IOC (International Olympic Committee) Session in Argentina in September 2013. Of these, the speech given by the Mayor of Madrid, Ana Botella, received widespread critical attention due her style of delivery. As such, it illustrates the importance of prosody in public speaking. However, how prosody affects credibility remains unclear. The aim of this study is to analyze the influence of prosody on listeners’ perceptions of politicians’ credibility. We conducted prosody analysis and rhetorical analysis on the three-minute speeches given by the different candidates at the IOC Session. We also conducted a credibility test to assess the relationship between prosody and credibility. The results confirm that prosody influences speakers’ credibility, with the most credible and the best speaker being the politician who used the highest loudness, a moderate pitch level with a wide pitch range, and a faster speech rate with enough pauses of sufficient length. The study also showed that the less influential the prosody parameters were, the more credible the speaker was perceived to be.

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    popularity
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    Top 10%
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
7
Top 10%
Average
Average
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