Connotations as part and parcel of human communication are found in the course of semiotic analysis of works of visual art. Developed connotative formations, deeply connected with semantics, are revealed during analysis of some masters and trends of this kind of art. The works by Bellini are characterized by developed connotative sign formations, which are included into intentional, identification, and organizing codes, and form the basis of the creative-emotional impact and the composition of the works. Connotative formations of Bellini's pictures contain basic visually active elements -massive contours, color configurations, moving directions of the basic denoted objects. Bellini's connotative approach was continued in the works of his great followers.