AbstractA growing interest in affect holds much promise for anthropology by providing a new frame to examine and articulate subjective and intersubjective states, which are key parts of human consciousness and behavior. Affect has its roots in the social, an observation that did not go unnoticed by Durkheim and since then has been kept in view by those social scientists interested in the emotions, feelings, and subjectivity. However, the challenge for ethnographers has always been to articulate in words and conceptualize theoretically what is only felt and sensed. What we are calling “evocative ethnography” is an ethnography that meets this challenge to make room for, and hold onto, feelings and affect in its description and explanation. The papers in this special issue accomplish that, as well as provide some anthropological insights into affect theory.