
doi: 10.1002/nml.21357
There is a broad academic discussion about the impact of funding grants from a foundation or a government department on individual support intentions toward the nonprofit organization receiving the grant. However, the role of the grant provider's reputation has frequently been overlooked. In this study, we experimentally tested whether there is a reputation spillover effect of a grant‐providing organization. Based on a real‐life example, we asked citizens to rate their willingness to donate to a nonprofit organization, and we experimentally manipulated the available information on funding sources. We test this for both a government department and a foundation as a grant provider. Our results suggest that not the act of receiving a grant, but the citizens' awareness about the funding organization—at least in the case of a foundation—has an impact on support intentions. In contrast, for a prominent government department as a grant provider, we did not find support for a reputation spillover effect.
211903 Betriebswissenschaften, 502023 NPO-Forschung, experiment, government and foundation funding, 502019 Marketing, nonprofit reputation, 505027 Administrative studies, 605005 Audience research, reputation spillover effect, 211903 Science of management, 505027 Verwaltungslehre, crowding-in, 605005 Publikumsforschung, 502023 NPO research
211903 Betriebswissenschaften, 502023 NPO-Forschung, experiment, government and foundation funding, 502019 Marketing, nonprofit reputation, 505027 Administrative studies, 605005 Audience research, reputation spillover effect, 211903 Science of management, 505027 Verwaltungslehre, crowding-in, 605005 Publikumsforschung, 502023 NPO research
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 12 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Top 10% | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Top 10% |
