The purpose of the study.The transitional period, marked by globalization, value searches and changes, also affects the rethinking of the views of mankind on cultural archetypes, which are the embodiment of primordial representations in the cultural evolution process. It should be noted that the cultures dialogue is constantly in the being of a modern person and it appears by the means of mutual understanding between cultures. The culture of any people is a living organism with its generic features, which preserves the memory and traditions of ancestors. Each culture is characterized by its own individual cultural code, the cultural unconscious, which is determined by a set of images that are associated with any concept in human consciousness. This is something that is hidden from a human understanding of one’s own, but is manifested in actions. Therefore, the essential aspect of our research is the identification of the conditions for the formation of the creative personality of the prominent Ukrainian director, scriptwriter and operator Yurii Illienko. Research methodology. The systematic approach, which is based on the analysis of the peculiarities of the formation of the Yu. Illienko creative personality was carried out, it has become the main in the article. Also, the problem-historical method, the descriptive-comparative approach, methods of analysis, art studies, and comparative-historical, descriptive methods have been used. Scientific novelty consists in the basis of analysis of the genre-thematic and artistic-aesthetic variety of Yu. Illienko the creative work, the features of his creative personality were explored. The practical significance of the results is that Y. Illienko’s creative work is considered in the context of the problems of national specificity in both Ukrainian cinema and the whole cinema as a whole. Conclusions. In accordance with the stated goal, it was determined that cinema art, being a special type of art at the present stage, is intended to preserve the memory of cultural and historical realities. For a long time, traditional culture was the only one that developed along with human development. That is why understanding the features of the Yu. Illienko creative personality as a director, operator and scriptwriter is very important for determining the national context and domestic cinematographers traditions.