<script type="text/javascript">
<!--
document.write('<div id="oa_widget"></div>');
document.write('<script type="text/javascript" src="https://www.openaire.eu/index.php?option=com_openaire&view=widget&format=raw&projectId=undefined&type=result"></script>');
-->
</script>

COPY SCRIPT

For further information contact us at helpdesk@openaire.eu

Food Marketing: A Primer

descriptionPublicationkeyboard_double_arrow_right Article 30 Jun 2019Publisher:South Asia Management AssociationJournal:International Journal of Trend in Scientific Research and Development, volume Volume-3, pages 131-133 (eissn: 2456-6470,

Authors: Matthew N. O. Sadiku; Tolulope J. Ashaolu; Sarhan M. Musa;

doi: 10.31142/ijtsrd23640

Food Marketing: A Primer

- Summary
- Subjects
- Related research
  (8)
- Metrics

Abstract

Marketing may be regarded as comprising four key elements known as the 4 Ps product, price, place and promotion. Food marketing describes any form of advertising used to promote the purchase and or consumption of a food or beverage. It can influence food behaviors by moderating socio cultural elements of the food environment. This paper provides a primer on food marketing. Matthew N. O. Sadiku | Tolulope J. Ashaolu | Sarhan M. Musa "Food Marketing: A Primer" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23640.pdf

Related Organizations

Prairie View A&M University
United States
Southeast University
China (People's Republic of)

Keywords

food advertising, food marketing

8 Research products, page 1 of 1

Food Terrorism
2019IsAmongTopNSimilarDocuments
Food Industry: An Introduction
2019IsAmongTopNSimilarDocuments
Food Politics
2019IsAmongTopNSimilarDocuments
Food Microbiology
2019IsAmongTopNSimilarDocuments
Traditional Indian Medicine
2019IsAmongTopNSimilarDocuments
Food Policy An Introduction
2020IsAmongTopNSimilarDocuments
Food Preservation An Introduction
2019IsAmongTopNSimilarDocuments
Smart Food An Introduction
2020IsAmongTopNSimilarDocuments

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	2
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average