AbstractWe study the Daugavet property in tensor products of Banach spaces. We show that$L_{1}(\unicode[STIX]{x1D707})\widehat{\otimes }_{\unicode[STIX]{x1D700}}L_{1}(\unicode[STIX]{x1D708})$has the Daugavet property when$\unicode[STIX]{x1D707}$and$\unicode[STIX]{x1D708}$are purely non-atomic measures. Also, we show that$X\widehat{\otimes }_{\unicode[STIX]{x1D70B}}Y$has the Daugavet property provided$X$and$Y$are$L_{1}$-preduals with the Daugavet property, in particular, spaces of continuous functions with this property. With the same techniques, we also obtain consequences about roughness in projective tensor products as well as the Daugavet property of projective symmetric tensor products.