Most research on market orientation, innovation and financial performance is related to big enterprises and small and medium‐sized enterprises (SMEs). In this study a model is developed to investigate the combined effect of the product innovation factors on financial indicators. Despite the significance of product innovation, the effect of product innovation factors on financial performance is still misunderstood. Therefore, the study sought to investigate the effect of product innovation factors on financial indicators. The independent variables were branch networks, products’ range, product location and product cost while the dependent variable was the financial indicators The study used descriptive research design. The study population was the 30 deposit, which have been operating between 2013 and 2017. The study used purposive sampling to pick 3 respondents, which translated to a total of 90 respondents. Semi-structured questionnaires were used to collected primary data while secondary data was collected from published financial statements pertaining information which relates to the dependent variable, financial performance. The study established that branch network, product range, product location and product cost had a significant direct relationship to financial indicators. This measure of research efficiency is shown to be associated with product innovation factors to financial performance. Available online at https://int-scientific-journals.com

Available online at https://int-scientific-journals.com