Do People Watch what they Do Not Trust?

descriptionPublicationkeyboard_double_arrow_right Article 01 Oct 2003 English Publisher:SAGE PublicationsJournal:Communication Research, volume 30, pages 504-529 (issn: 0093-6502, eissn: 1552-3810,

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Authors: Yariv Tsfati; Joseph N. Cappella;

doi: 10.1177/0093650203253371

Do People Watch what they Do Not Trust?

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Abstract

This article explores a possible association between skepticism toward the media and audience exposure patterns. Hypotheses predicting a relationship between media skepticism and news media consumption are tested on four large sample data sets. Findings show that media skepticism is negatively associated with mainstream news exposure but positively associated with nonmainstream news exposure.

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University of Pennsylvania
United States
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