Discussions of tensions in faculty-library relationships at academic institutions have appeared in LIS literature for some time, but few articles have directly addressed the information needs of faculty and their relationship to library services. This paper examines faculty-library problems discussed in the current body of literature and further explores faculty knowledge, use and attitudes of specific library public services in the areas of reference, instruction and material access. It describes an online survey distributed to University of North Carolina- Chapel Hill faculty members affiliated with the College of Arts and Sciences. Results indicate the need for improved library-to-faculty outreach to increase faculty awareness, use and value of services. This study provides results intended to improve library service development and outreach efforts to UNC-CH faculty members to encourage positive faculty-library relationships for establishing and maintaining libraries as active and dynamic campus entities.