For a minority of vulnerable users in certain circumstances, the use of social media can have repercussions on health. Most often complaints concern adolescents. The request is most often focused on the time spent and the objective pursued is to regain control over it. We present some evidence supporting that this problematic use affects other age categories, with different psychological, cultural and gender specificities. Our aim is to guide health professionals to consider this problematic behavior regardless of age and gender and to use an individualized approach which considers the cultural and psychological factors. Systematic screening and multidimensional assessment are important to guarantee an efficient and person-centered care for this problematic behavior.