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THE MEDIA IN THE SERVICE OF HEALTH

Authors: Zečević, Vitomir;

THE MEDIA IN THE SERVICE OF HEALTH

Abstract

The media are certainly in the service of health - following it with their information, advice, statistics, discoveries, innovations. There is a well-known saying that health is the greatest wealth. Being healthy and taking care of one's health is a good thing. This article presents the media in the service of health and health care. The World Health Organization stresses that the media should cooperate with health services in promoting health. The introduction emphasizes the growing presence and availability of media in daily life, as well as its relevance in health education. In doing so, people of different ages, occupations and education are informed about health and advised about healthy living. The article goes on to discuss the importance of the media in the world. The media have various roles: information, education, instruction, and entertainment, but in doing so they must be ethical. The World Health Organization (WHO) defines health as a state of complete physical, mental, and social well-being and not merely the simple absence of disease or infirmity. The article then discusses the importance of health in our lives. The mass media reaches a great number of readers, listeners, and viewers each day with up-to-date and varied information, making them the most essential source of information regarding health and a healthy living. They transmit information from the sender (doctors, experts, and institutions) to the recipient - the people themselves. Health awareness strongly influences the care and treatment of individuals. There is talk of cooperation between the media and health care institutions in the function of improving people's health. Physician-media communication was also analyzed, contributing to better information on health and the health system. The article provides valuable information and guidance concerning the relationship between health and the media. The article concludes with a discussion of the media during the COVID-19 pandemic. Research is cited showing that demand for media content increased during the pandemic. The media has a critical role to play in alerting the public about the pandemic, the disease's progress, and how to battle COVID-19. Unfortunately, the media has had a harmful influence on human health, particularly the propagation of fear, panic, and excitement, as well as cardiac and mental illnesses. The media inundates the public with varied facts on the proliferation of COVID-19 in Croatia and throughout the world with daily news broadcasts.

Country
Croatia
Keywords

SARS-CoV-2, communication, Croatia, Communication, media, COVID-19, COVID-19 pandemic, health, World Health Organization, Humans, Mass Media, Pandemics, Social Media

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold