The article deals with the organization of work, evaluation and optimization of the official web site of the Kirov Military Medical Academy. The website of the Kirov Academy is presented as a multifunctional IT tool for support of its activity. Tasks and functions of the Kirov Academy web site, as well as technological features of its work are listed. Some of its quantitative characteristics as a user tool for the access to information resources of the Kirov Academy are given. The description of the site structure and its pages are presented. The requirements for information materials submitted for posting on the site are set out. The data of webometric ranking of Russian institutions of higher education and research institutes are analyzed, the location of the Academy web site in this rating is shown. The areas for further improvement of the Academy web site, its structure and services are stated.