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Master thesis . 2025
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Master thesis . 2025
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Experiencia de usuario y conversión en plataformas digitales: rediseño UX/UI de las páginas de producto de Steam

descriptionPublicationkeyboard_double_arrow_right Master thesis 01 Jan 2025 Spain Spanish Funded by:EC | TRANSENDANC
Authors: Guerrero C., Juan Felipe;

handle: 2445/225064

Experiencia de usuario y conversión en plataformas digitales: rediseño UX/UI de las páginas de producto de Steam

Abstract

El propósito de este Trabajo Final de Máster (TFM) es analizar cómo el diseño UX/UI de las páginas de producto de Steam —la plataforma de distribución digital de videojuegos para PC más utilizada en el mundo— influye en la experiencia de los usuarios y en su disposición a comprar. Dada la complejidad visual de estas páginas, el reto es organizar la información sin generar sobrecarga cognitiva ni dificultar la decisión de compra, un ámbito poco explorado en estudios académicos sobre UX/UI en plataformas de venta de videojuegos.

The purpose of this Master’s Thesis (TFM) is to analyze how the UX/UI design of Steam’s product pages —the world’s most widely used digital distribution platform for PC games— influences user experience and purchase intention. Given the visual complexity of these pages, the challenge lies in structuring information without causing cognitive overload or hindering decision-making, an area still underexplored in academic studies on UX/UI for video game sales platforms.

Màster d'Humanitats Digitals, Facultat d'Informació i Mitjans Audiovisuals, Universitat de Barcelona. Curs: 2024-2025. Tutora: Dra. Ferran Ferrer, Núria

Country
Spain
Related Organizations
Keywords

Computer games and computer software, Jocs i programes d'ordinador, Màrqueting per Internet, Internet marketing, Master's thesis, Treballs de fi de màster

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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