Policymakers and stakeholders are asking corporations to innovate and synchronize their practices with that of the natural environment. In this hopefully thought-provoking position paper, we use a comprehensive review of literature and industrial practice in gradually building strong arguments that bio-inspired design is a possible pathway to achieve this.This approach is directly inspired by nature, given that it is nature that ultimately will suggest novel ways to conserve biodiversity and provide human beings with a sustainable lifestyle. We strive to show the value of bio-inspired products and services, not only by virtue of being more environmentally sustainable, but, when consolidated in a concerted business model and value chain to lead to a sustainable competitive advantage for companies.