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On the representation of observations in business discourse vs. academic discourse

Authors: De Cock, Barbara; Hanegreefs, Hilde; Global advances in business communication, 5th annual tricontinental conference;

On the representation of observations in business discourse vs. academic discourse

Abstract

In this paper, we will analyse the conceptualization of the linguistic tools used to represent results in Spanish economic discourse. More concretely, we compare a corpus of bank reports (various Spanish banks 2006-2011) with academic discourse on economic issues (Revista Internacional del Trabajo-RIT 2004-2011). We focus on how perception verbs (ver ‘see’, observar ‘observe’, desprender ‘infer’, entender ‘understand’, apreciar ‘appreciate) are used to describe observations of respectively economic or research results. By analysing two types of discourse related to economic issues, we want to pin down the specificity of a formal written genre of business discourse (bank reports), as compared to a non-business related formal written genre (academic discourse). In the first place, we will look at the frequency of these perception verbs in both genres. Since bank reports focus on describing operations and financial conditions yet academic discourse implies a more analytical approach, we expect different lexical choices to be made, which will be reflected in the frequency of these verbs. Secondly, we also expect the specific constructions in which these verbs occur to be genre-specific. Concretely, previous research (De Cock & Hanegreefs 2012 ms.) has shown that the perception and interpretation of results in business discourse is expressed only through the depersonalizing se-construction (an agent-defocussing construction) (1). We expect academic discourse to use the same construction (2). However, in view of the authorial expression and the higher personal responsibility of the authors, our hypothesis is that there will be a greater presence of constructions expressing intersubjectivity, such as a wider variety of impersonal and personal constructions (including authorial we), and modal (3) and stance expressions. (1) En el gráfico inferior se observa ... (La Caixa 2010) ‘In the lower graph you observe/see …’ (2) Una “paradoja” similar se observa en la correlación (…). (RIT 2011) ‘A similar paradox is observed in the correlation (…).’ (3) En esta bibliografía monográfica cabe observar algunos patrones generales(…) (RIT 2011) ‘In this monographic bibliography some general patterns are to be observed (…).’ We wish to show in this paper that, in general, bank reports, as corporate communication, erase the author’s involvement in the text, as opposed to the expression of authorial responsibility in academic discourse. Thus, this will reflect both on the choice for specific perception verbs and on the construal in which they occur.

Country
Belgium
Related Organizations
Keywords

valibel, linguistique de corpus, discours académique, linguistique cognitive, discours économique, linguistique

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
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