In the thesis, I study five primary conceptual metaphors GOOD IS UP, BAD IS DOWN, BEING IN CONTROL IS BEING ABOVE, IMPORTANT IS CENTRAL, and NOW IS HERE in Persian to examine their mapping and experiential basis. The thesis is based on Conceptual Metaphor Theory proposed by Lakoff and Johnson (1980), and the primary conceptual metaphors have been randomly selected among the primary conceptual metaphors cited in the literature (e.g. Grady, 1997). The data is gathered from two Persian novels: Chashmhayash ‘Her eyes’ by Bozorg Alavi (1952) and Kelidar Volume 1&2 by Mahmoud Dowlatabadi (2008). It has been claimed in the literature that primary conceptual metaphors are motivated by our embodied experiences and since human beings all share the same body and mind, these primary metaphors are universal. Thus, by analyzing the data, I conclude that all five primary conceptual metaphors are instantiated in Persian and that embodied experiences motivate the existence of these metaphors in Persian as has been evidenced in English.