Farmer’s markets continue to grow in numbers internationally but some have struggled or floundered after initial establishment. This paper is based on observations, discussions, literature and information from farmers’ market websites. The factors that contribute to successful farmers markets include, provision of staples and market mix, market governance including authenticity, professional market staff, market promotion, market education, community partnerships and start up capital. Examples and insights are provided on how market managers have tackled the challenges of their markets in addressing known deficiencies. Refereed/Peer-reviewed