The paper presents a research study that identified the extent to which the children of Singapore are visible in the media and the public image of the children of Singapore as portrayed in the media. Three of the leading national English daily newspapers of Singapore, The Straits Times, The New Paper and TODAY and one television channel, Channel 5, were selected for the purpose of this study. All three newspapers were collected over a period of six months. Newspaper clippings of news/articles, pictures/photographs and advertisements featuring children or related to children between foetus stage and 15 years of age were analysed for the study. News and advertisements aired on the Channel 5 during primetime (between 7pm and 10pm) were recorded over the same six month period and those featuring or related to children were also analysed. The paper reports on some of the results of the data analyses whereby the samples were categorised and subcategorised based on the principles of the Convention on the Rights of the Child1 namely: Participation, Survival, Development and Protection. A fifth category, Not under UNCRC-Object was devised by the researchers. The findings of this study are unique and make a significant contribution to a relatively non-existent data base in Singapore about how children are portrayed in the media. They show that media education is necessary if there were to be any change in the status of children in the media and society. Educators may have a role in creating and projecting an image of the child as being capable and competent. Refereed/Peer-reviewed