There has been little discussion about the relationship between geoethics and geological heritage, probably because both topics are relatively new in geosciences and still little understood. Here we provide a short overview of the relevant concepts of geodiversity, geological heritage and geoconservation. Palaeontological heritage is specially highlighted, as fossils are probably among the most threatened elements and need additional, more effective protection measures. Furthermore, we present some ideas to promote awareness and reflection in students and pre- professional training of geoscientists around some themes that directly link geoconservation principles with geoethical issues.