
handle: 1822/49910
[Excerpt] It is not recent the care that architects lay on the visual communication of their works and projects, a care expressed either in the beaux-arts tradition of the drawings, photomontage, photography or digital rendering. In any case, the architectural images try, beyond consolidating the certainties of the project, to communicate them to a wider audience. On an immensely mediated world, investment in visual communication is becoming more and more a stimulus and a challenge where competitiveness enhances a more professional attitude towards the production of images. [...]
[Excerto] O cuidado que os arquitetos depositam na comunicação visual dos projetos e das suas obras, expresso quer no desenho de tradição beaux-arts, na fotomontagem, na fotografia ou na renderização digital, não é recente. No seu propósito, as imagens de arquitetura procuram, para além de consolidar as certezas do projeto, comunicá-lo a um público mais alargado. Num mundo imensamente mediatizado, o investimento na comunicação visual é cada vez mais um estímulo e um desafio, onde a competitividade incentivou a profissionalização da produção das imagens. [...]
Fotografia, Arquitetura, Comunicação visual, Imagem
Fotografia, Arquitetura, Comunicação visual, Imagem
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