Sociolinguistic studies of language shift have in their majority framed their research object in a horizon of theoretically received variables such as class, ethnicity, locality, attitudes etc. In spite of a limited usefulness of such conceptual variables, and of a recently emerging focus on agency, negotiation, and praxis the best results we obtain have not questioned in a coherent and theoretically sound manner the continuing hegemony of mechanistic-metaphorical models (language death, language suicide). In this paper I propose to examine language shift as a multifaceted phenomenon, joining in this respect work by other linguistic anthropologists researching similar areas. I specifically argue that by replacing vertical concepts such as age and generation, and dichotomous logics such as center and periphery with phenomenologically inspired concepts such as typifications, consociateship, contemporariness, and stream of consciousness we are in a better position to generalize about language shift dynamics. Data for this work is derived primarily from the Albanian speech communities of modern Greece, but also from other communities for comparative purposes.