Plant growth regulators can influence fruit yield and quality. This study aimed to evaluate the effect of cytokinin and gibberelin on the agronomic and physicochemical characteristics of banana fruits cv. ‘Prata’ (Musa spp. AAB), according to the formation period and position in the bunch. The experiment was conducted in a completely randomized 2 x 5 factorial design, two periods of bunch development (summer and winter), five treatments and ten replicates. To study the effect of position in the bunch, split plot was adopted, considering in the plot, 2 x 5 factorial and in subplots, hand 1, hand 4 and last hand. Treatments consisted of 2 pulverizations with water, 150 mg L-1 cytokinin, 200 mg L-1 of gibberellic acid, 100 mg L-1 of cytokinin plus 200 mg L-1 of gibberellic acid and 200 mg L-1 of cytokinin plus 200 mg L-1 of gibberellic acid, applied from the fourth to the last hand of the bunch. Cytokinin and gibberellin, alone or associated, regardless of formation period and position, did not affect the size and physicochemical characteristics of fruits, only delayed the bunch harvest.