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The Effect of Service Quality on Customer Satisfaction

Authors: Kagasheki, Samira Suedi;

The Effect of Service Quality on Customer Satisfaction

Abstract

This thesis is an evaluation of the effect of service quality on customer satisfaction with a specific focus on Eastern Mediterranean university of North Cyprus. This study examined the academic such as the teaching system, course curriculum and non-academic factors such as Accounts office, Registrar s office, Transportation system and lastly the Library system, these factors were examined in order to find out if they had an effect on the student s satisfaction. The methodology used in the study is the Descriptive research. The questionnaire that was administered in the field survey was the abbreviated version of. The results of the analysis showed that: the respondents s response according to the program level had enough evidence that students believed that the university management was not giving enough attention on prompt/dealing with the students s complaints this affects the students s satisfaction because they are not helped to their expectations and their complaints are not given attention.: the results also showed that there is a positive relationship between service quality and customer satisfaction. The recommendations made in the study are that university: must carry out training and seminars for the staff in order to improve on promptly dealing with complaints with the help of the seminars the staff will be able to give good and enough information on the students s complaints and install confidence: should also continue improving the academic and non-academic factors because they have a positive relationship with the students s satisfaction. Keywords:Student Satisfaction , Service Quality, Eastern Medıterenean Unıversıty

Keywords

Service Quality - Customer Satisfaction - Hotel Industry - Green Hotels - Eastern Mediterranean University - Cyprus, North, Service Quality - Customer Satisfaction - Hotel Industry - Green Hotels - Eastern Mediterranean University - Cyprus, North, Marketing Management, Student Satisfaction, Eastern Mediterenean University, Service Quality, Business Administration

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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