The article presents the relations among theory of literature, deontology and epistemology. The main hypothesis is: the theory of literature becomes a source of the multi- −discursive tools of description and explanation of the social problems, which are modeled by the influence of mass media. The examples of this hypothesis are the representations of the Holocaust in the contemporary culture. The article consists of three parts. The first, titled Five clarifications concerns the conditions of the mutual relations among theory of literature, deontology and epistemology. The second part of the article, titled Theory of literature and the social frames of knowledge, shows the examples of utility of the knowledge about theory of literature in the social sciences. The last part of the article, titled The two deontological rules, refers to the norms which describe the ethical dimensions of the theory of literature in the context of the reception of the Holocaust in contemporary culture.