Properly planned and effectively implemented strategies lead to long-term competitive advantage on the market. Deep analysis and considerations on the subject of strategic targets and ways o f receiving them are the conditions of company strong position. The most important is however an ability of constant implementation of the strategy and elasticity in changing world. An important element of strategy building is knowledge and use of creative thinking techniques, especially as far as group preparing strategy is concerned. From many factors influencing effectiveness of activities of strategic character, the most important are features and skills of the leaders and abilities to group building and managing their work.

Zadanie pt. „Digitalizacja i udostępnienie w Cyfrowym Repozytorium Uniwersytetu Łódzkiego kolekcji czasopism naukowych wydawanych przez Uniwersytet Łódzki” nr 885/P-DUN/2014 zostało dofinansowane ze środków MNiSW w ramach działalności upowszechniającej naukę.