Business professors win national award for consumer literacy research
Ho, Sookhan;
Business professors win national award for consumer literacy research
Julie L. Ozanne, marketing professor in the Pamplin College of Business, and her former student Natalie Ross Adkins, an assistant professor at Creighton University, have received the 2006 Robert Ferber Award for their article,"The Low Literate Consumer," published in the June 2005 Journal of Consumer Research.
United States
- Virginia Tech United States
Pamplin College of Business
Pamplin College of Business
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These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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