Pre-Print Journal Article The importance of foreign trade in general and exporting in particular to a country’s economy cannot be over emphasised. It is through exporting that a country earns foreign exchange to buy essential products it does not produce. Developing countries, Zimbabwe included, have in the past relied heavily on the export of primary products from the agricultural and mining sectors. However, falling prices and depletion of natural resources has seen many developing countries turning to the manufacturing sector for export earnings. Zimbabwe is no exception. Today, our manufacturers, small and large, are being called upon to look beyond our borders and play a key role in the development of the country by engaging in sustainable export market activities.