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Repositorio Institucional Universidad de Málaga
Article . 2009
Full-Text: https://riuma.uma.es/bitstreams/1716311d-0fa8-4c4c-9317-e248059af69e/download
Data sources: Repositorio Institucional Universidad de Málaga
Recolector de Ciencia Abierta, RECOLECTA
Article . 2009
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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En torno a la publicidad institucional de la Junta de Andalucía.

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2009 Spain Spanish Publisher:Universidad de Málaga (UMA): Facultad de Filosofía y Letras
Authors: Esteba-Ramos, Diana; Rubio-Perea, Engracia María;

handle: 10630/31366

En torno a la publicidad institucional de la Junta de Andalucía.

Abstract

Análisis lingüístico de la comunicación institucional llevada a cabo por una administración pública. Para obtener una imagen de conjunto de la publicidad que genera la Junta de Andalucía, se ha seleccionado un conjunto de anuncios, entre los años 2005 y 2007, de varios géneros textuales: carteles, trípticos, folletos, cuñas de radio, anuncios televisivos y pequeños reportajes de televisión.

Country
Spain
Related Organizations
Keywords

Español - Morfosintaxis, Lenguaje publicitario, Publicidad institucional, Español - Semántica, Español - Fonética, Nivel fonético-fonológico, Pragmática, Nivel léxico-semántico, Análisis lingüístico, Nivel morfosintáctico

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green