The article discusses the consequences for the work of modern school and teacher which arise from mankind’s entrance into “the media epoch”. Modern techniques of gathering, storage, processing and reproduction of all types of information can no longer be treated as means of aiding the teacher’s work with the simultaneous preservation of the traditional model of schools’ functioning. Teachers have found themselves now in “the media world”, which make them face totally new challenges. The article considers some directions of transformations which are indispensable in the modern educational system.