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Repositório da Universidade Nova de Lisboa
Master thesis . 2025
Full-Text: https://run.unl.pt/bitstream/10362/181759/1/FALL25_57147_Andrea_Casalese.pdf
Data sources: Repositório da Universidade Nova de Lisboa
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Exploring generational differences in the purchase of authentic vs. counterfeit luxury goods

descriptionPublicationkeyboard_double_arrow_right Master thesis 08 Jan 2025 Portugal English
Authors: Casalese, Andrea;

handle: 10362/181759

Exploring generational differences in the purchase of authentic vs. counterfeit luxury goods

Abstract

This research explores the consumer behaviors and motivations of Millennials and Generation Z towards genuine and counterfeit luxury goods through an exploratory qualitative approach, with in-depth interviews of a population of 32 individuals evenly split between the two groups. The findings reveal several differences and offers practical insights for luxury brands, recommending tailored strategies to fight counterfeiting. Furthermore, given the limited existing literature on this topic, this paper offers valuable insights by comparing the behaviors of the two generational groups.

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Portugal
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Keywords

Domínio/Área Científica::Ciências Sociais::Economia e Gestão, Generational differences, Luxury goods, Gen Z, Millennials, Decision-making process, Luxury consumption, Authenticity, Counterfeit, Consumer behavior

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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