Mathematics is present everywhere. However, uncovering the relevance of Mathematics requires, from the teachers, a special kind of knowledge. This study tries to characterize the knowledge used by pre-service teachers when developing a mathematical task intending to promote the students’ exploration of barcodes. The study adopts a qualitative and interpretative methodology and the data were collected using class observation and interviews. The analysis is guided by the Application and Pedagogical Content Knowledge, a model inspired on TPACK (from Mishra and Koehler) and MKT (from Ball and colleagues). The conclusions point to some difficulties to see the potential of the situation to promote mathematical learning. The knowledge on the mathematical content seems to be dominant on the options assumed and operated in a rigid way that prevent the pre-service teachers from exploring the richness of the situation on the tasks they developed.