A study of customer relationship management (CRM)

The Internet revolution has advanced to the stage at which every enterprise must become an e-business. An e-business requires a variety of Internet-enabled applications including e-commerce Web sites, portals, supply-chain management, procurement management, online market places, and enterprise resource planning. All these applications must be integrated with one another.

Master of Science (Logistics)

Country

Singapore

Related Organizations

Nanyang Technological University
Singapore

Keywords

DRNTU::Engineering::Industrial engineering

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