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Estudo Geral
Doctoral thesis . 2010
Data sources: Estudo Geral
Claim

Valores pessoais, percepções de preço e compra da marca do distribuidor

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis 30 Jun 2010 Portugal Portuguese Publisher:FEUC
Authors: Ferreira, Alcina Teresa Gaspar;

handle: 10316/13531

Valores pessoais, percepções de preço e compra da marca do distribuidor

Abstract

Tese de doutoramento em Gestão de Empresas (Marketing) apresentada à Fac. de Economia da Universidade de Coimbra.

Country
Portugal
Related Organizations
Keywords

Lealdade á marca, Valores pessoais, Marca do distribuiidor, Comportamento do consumidor, Marca do produtor, Percepções de preço

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green