This paper presents the results of the analysis of scientific content on labels of dress clothes. The study is focused on classifying information, determining the cognitive demands involved and evaluating the basic knowledge to which citizens of any country have to face in a daily process: the choice of clothes. The results indicate that there are many scientific-technical concepts around clothing, which seem to demand an increasingly specific training. Finally, we discuss the implications of these results for citizens’ education as well as in its possible use as a reference for formal education. © 2017, Foundation Journal of Science Education. All rights reserved.

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